General enquiries
campbell@lovework.studio
New business
robyn@lovework.studio
Powershop
Powershop are an energy retailer in New Zealand. They do things differently and always have. As the name suggests they are a power shop. They sell power to customers at great value rates in ‘Power Packs’ that they purchase in advance. Saving money and giving customers the power. Recently there have been lots of power ‘disrupters’ entering and exiting the NZ energy market, which has been challenging their challenger position. So it was time to change the game.
Powershop is changing the game, encouraging customers to play the system and make the most of their power. They've gone simpler. They've gone bolder. They've got more. More shop. More power. More Jules (their friendly mascot).
The shockingly bright identity borrows cues from computer games, value stickers and the grocery store. A delightful and unexpected mashup that celebrates how thousands of power shoppers shop for power in the power shop. What a mouthful.
Chunky 3D forms, energetic motion graphics, and playful interactions combine to create a world that feels alive and dynamic. A very digital identity that makes energy more exciting, accessible and unapologetically different.