General enquiries
campbell@lovework.studio
New business
robyn@lovework.studio
Veed
Veed is one of the most popular video editors online. They offer everything from simple video editing, mp4 compression and an expanding list of AI tools. They make it easy for content creators to make awesome content without the need for expensive video editing software.
During the strategy phase we collaborated with the Veed team to define a proposition that supported emerging professions who are getting their businesses and ideas out there for the world to see. With Veed, it's never been easier to 'Get Seen'.
The creative phase was expansive and we explored different styles and angles for the identity, bouncing ideas back and forth with the Veed crew. Sabba, founder of Veed, has always been passionate about DIY video, VHS tapes, and home production kit because it represents the moment in time when anyone could make video.
We embraced this 'VeedHS' style for the identity, incorporating neutral grey backgrounds, high contrasting black & white shades, rainbow spectrums from TV test cards, bold sans-serif and italic type and an iconic rotating, glassy V logo like a roll of film running through a cinema camera.
The Veed team are continuing to expand and evolve their brand, incorporating new technologies and creating a seriously awesome product for anyone who wants to get their content seen.