Locad
All Systems Go

Locad coordinates the physical movement of goods for an online world. They run the picking, packing, shipping and tracking of products for ecommerce brands, through a network of warehouses and shipping carriers across South East Asia.

We spoke to businesses and staff in key markets to understand the challenges entrepreneurs face getting products to their customers and how Locad takes a huge strain off them, enabling them to reduce inventory errors and deliver products more efficiently. We collaborated with the leadership team to build a powerful strategic platform to propel businesses forward (including Locad).

The identity expresses ‘All Systems Go’ with bold typography, fluro green colours, sharp service icons, dynamic arrows and looping animations. Everything slots into place around images of successful entrepreneurs and energetic Locadians.


1/5


2/5


3/5


4/5


5/5


1/5


2/5


3/5


4/5


5/5

Lovework was an amazing creative partner for Locad in unboxing and strengthening our brand. The collaborative project with them helped us verbalise and visualise what our brand stands for as the logistics engine that propel businesses forward. We’d like to thank Campbell, Robyn, and team for their dedication in their craft and we look forward to seeing them unlock the story of many more brands around the world.
Jian Robedillo LOCAD
Creative Direction

Campbell Butler

Account Direction

Robyn Butler

Design

Ashleigh Mackenzie Lucinda Clark Michail Kowal

Motion

Anna Bramble Mansur Amiri

Share Project
LinkedInEmail